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Companies could be advised to donate medical supplies or provide healthcare to build value.

This article suggests practices PR professionals must use to communicate with stakeholders during the outbreak. Plan social media posts, email campaigns for the next few months and update websites with current policies and any changes in business for clear and effective communications.

PR professionals must advise brands to be sincere and offer support through messaging to build trust among consumers. Opening communication channels like online chats, customer service emails allow consumers to voice their concerns and opinions and makes them feel valued.

Creating transparent work policies and addressing issues like transitions to remote work environments can help brands alleviate the uncertainty and ambiguity among their employees. Being compassionate, honest and clear is recommended. Develop routines to help clients maximise their productivity while working from home.

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