Increased news consumption negatively impacts the mental health of US users since COVID-19 outbreak

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 29, 2020, 11:43 AM GMT+0

Flixed surveyed 1,000 US consumers to understand their media consumption habits during the pandemic.

The survey revealed people’s average news consumption duration daily has increased by 22 minutes since the coronavirus outbreak. Individuals who were watching an average of 73.1 minutes of television/online news daily or reading news for an average of 54.6 minutes daily have reported worse mental health.

People who have set time limits for news consumption are more likely to have improved mental health. 43% of the respondents said they have set limits on the duration of their news consumption.

A majority (35.8%) of respondents mentioned Facebook as their primary social platform to receive COVID-19 news. But, among the people who use Reddit as their primary social platform for pandemic related news reported “Worse” mental health condition since the beginning of 2020.

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