With lockdown firmly in place, Britons are getting used to new habits

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2020, 5:48 PM GMT+0

YouGov Plan and Track data looks at the effect COVID-19 has had on the UK FMCG sector.

The number of Britons who said they are likely to purchase groceries in the next thirty days dropped 12% compared to 2019, YouGov data has shown. While the number is now showing an upward trend, but Britons have been spending more on groceries in the past two weeks.

53% of British consumers said they have been eating the same amount of food as before the lockdown. But, 40% said they have been eating larger quantities during the lockdown. There was also a 10% rise in the purchase of snack foods since the lockdown has begun.

British parents have also been purchasing more cooking sauces benefiting brands like Uncle Ben’s, Dolmio and Patak’s. All three brands have seen their Customer BrandIndex scores go up among the general population especially among Britons with children.

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