Regularly creating content with limited resources can help businesses keep moving during the crisis​

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2020, 6:04 PM GMT+0

Marketers can leverage equipment available at home to keep their video content production running.

This piece argues brands need not depend upon elaborate equipment to create video content for audiences during the lockdown. Businesses can leverage readily available equipment like smartphones for shooting videos and paper sheets for clean backgrounds.

Viewers will appreciate the information if the content delivers value to them, even if the production quality doesn’t match up to the usual standards. Using present circumstances to create content related to current consumer needs can help brands keep their audiences hooked.

Marketers can share advice or create free resources if their products/ services do not hold much importance during the current situation. But, brands should not ignore the context in messaging or content as it may seem insensitive and out of touch with the audiences’ current needs.

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