Sales metrics are displaying some signs of recovery

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2020, 6:20 PM GMT+0

Hubspot collected data from over 70,000 global customers to depict the performance of a given metric against pre-COVID benchmarks.

Consumers are engaging with marketing content at levels which are identical or higher than pre-pandemic levels, according to the data based on Hubspot’s customers. While website traffic during the last week rose 24% higher than pre-COVID levels, marketing email volume was up 25%.

At 8%, the number of deals created by sales teams reached its highest volume since the start of the coronavirus pandemic. The improvement was seen across all geographies, with EMEA leading at 18% and APAC and LATAM bringing up the rear with a 2% gain.

Predictably, countries which have started gradually reopening have seen improvement across their data sets. Australia and Germany have been both seen increase in their response rates, deals created and closed-won deals in the week of April 20.

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