B2B brands can leverage influencer marketing to build trust among consumers during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 04, 2020, 5:42 PM GMT+0

Businesses can offer thought leadership, insights and how-to content while collaborating with influencers.

This piece argues B2B companies can collaborate with influencers to optimise their marketing performance by building trust during this crisis. Finding opportunities to provide value to the customers while being empathetic can help businesses enhance their campaign performance.

Marketers should craft the influencer content in a way which can be deconstructed to shareable formats like social messages and later used as a repurposed content. Collaborating with business influencers who can republish content on their own networks can amplify the company’s reach among right audiences.

Brands should think out of the box ideas like AR and VR content to create a differentiating content experience for both customers and influencers. Influencers are more likely to share interesting content in their social platforms, which can improve the company’s customer engagement.

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