Consumer confidence in the UK is now at the lowest level since January 2012

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 04, 2020, 2:57 PM GMT+0

YouGov and the Centre for Economics and Business Research analysed the lockdown’s effect on Briton’s economic outlook.  

Consumer confidence in the UK has fallen for the third consecutive month, dropping 5.9 points to 92.7. A score of over 100 implies that consumers are more confident rather than otherwise.

A majority (86%) of consumers also believe that the country is heading towards either depression or recession.  Respondents felt adverse about their household finances, job security, home value and business activity during April. However, the outlook for the coming 12 months for both job security and business activity remained positive.

But, 89% of people also believe that unemployment in the UK will rise over the coming year. Oliver Rowe, Director of Reputation Research at YouGov, said, “…the public does expect things to remain very tough for some time.”

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