Fostering innovations while embracing the challenges can help businesses better navigate the crisis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2020, 11:42 AM UTC

Brands should celebrate even small achievements to encourage people to continue good work.

This piece argues encouraging innovations by focusing on the end goals while overcoming challenges during the crisis, can help businesses better navigate uncertainty. Businesses should focus on quickly overcoming challenges while maintaining effective communication instead of worrying about things that are beyond their control.

Organisations should help their employees channel their energies and focus their priorities on important factors for the post-pandemic market. Brands should also help clients leverage opportunities that arise from the crisis, to drive growth.

Companies should communicate with co-workers and clients during the stay-at-home mandates to strengthen relationships amid the pandemic. Organisations should provide purpose to their clients and team members by telling a story that touches their heart, to make their change more meaningful.

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