TikTok launches “Small Gestures” initiative to enable users to send gifts within the community

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2020, 5:37 PM GMT+0

Users will be able to send three gifts to three people of their choice, at free of charge.

TikTok has launched a new gift-giving initiative, “Small Gestures” on its platform, which is now live in the United States. The new initiative by the social media app has been rolled out to spread positivity within its community and open new opportunities on its platform.

The video-sharing social platform has partnered with a wide range of brands across various sectors like beauty among others. This collaboration would provide a lot of choice to the TikTok users to engage with the new platforms and send gifts to their friends, colleagues and families.

The launch of Small Gestures can help brands gather insights to build consumer loyalty during this uncertain time. According to the TikTok newsroom, “Small Gestures is a new way for users to provide much-needed comfort”.

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