Businesses can also use their content area to run ads via Google Ad Manager.
This piece suggests marketers can use the Publisher Centre tool to get their website content visible on Google news. Brands can customise their publication and content section in Google News, as per their design and brand requirements, using the tool.
Brands can also use Google safe browsing tool to ensure their websites are safe for browsing and get an SSL certificate for their sites. Google temporarily drops the unsafe websites from the search results and doesn’t show them until the safety issues get resolved.
Creating high-quality content based on current affairs that complies with Google News content policies can help businesses make their websites eligible for Google News. Marketers should also avoid embedding thumbnails or using the same images in different sizes in their feed to avoid duplicity.
[6 minute read]