Travel brands are moving towards creating regional and local experiences to drive demand

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May 08, 2020, 1:56 AM GMT+0

Hotel businesses won't fully recover until people are comfortable travelling by air.

This article states travel brands in the US are turning towards creating local and regional experiences to generate demand amid the pandemic. As the curve beings to flatten and people feel comfortable going out, their natural reaction would be to move around the region, says Christopher Nassetta, CEO, Hilton.

Nassetta adds, “We’re retooling our approach to go-to-market, to be much more about local business”. Wyndham Worldwide expects 90% of its hotel occupancy to come from drive-to travel in the rest of 2020.

However, urban locations such as downtown Manhattan would be the last to open according to Wyndham’s CEO. Disney’s cruises could be one of the last-travel orientated businesses to “make a comeback”, while its parks could reopen at limited capacities with strict protocols.

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