New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Mitto and Pollfish surveyed 7000 consumers across the US, Brazil, Nigeria, Spain, the UAE, China, and Australia during the pandemic.

Recent weeks’ communication by brands has made 77% of consumers feel cared for. However, 41% of consumers on average are now ready to hear about topics unrelated to coronavirus.

30% of those surveyed say brands have made them feel less anxious about COVID-19. Also 53% of consumers reported hearing from brands more often in the last few weeks, and 73% deemed this increase in contact to be appropriate.

58% of those polled welcomed communication informing them about changes in business that impacts them. Only 11% were uninterested in hearing from brands. Information about essential services like doctors and banks ranked higher than delivery services.

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[3 minute read]

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