Local businesses need to keep communicating with their consumers through the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 15, 2020, 3:45 PM UTC

The lockdown also provides an opportunity to implement long-planned changes to businesses.

Most people expect that the changes wrought by the pandemic including social distancing will change the way businesses function. Businesses need to reassure customers about their presence and educate them about any possible changes they may have to make once the crisis has passed.

Marketers need to explore designing a content marketing plan that might include write-ups in local papers or podcasts, to stay on the top of the customer’s mind. They should also look into starting a daily or a weekly show that highlights their expertise on social media platforms.

Creating DIY tutorials through live streams on Facebook and Instagram can provide engaging content for consumers stuck at home. The tutorials can also be leveraged to sell kits to customers that go along with the video. 

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