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Conveying real human emotions and interpersonal relationships in the pitches can add a human element to their stories.

This piece argues PR professionals in high-tech businesses should adjust to the change caused by the COVID-19 pandemic, to create effective pitches. PR experts should highlight stories focusing on future investments, strategic changes and share financial details in their media pitches.

Drafting pitches that predict how high-tech companies will transform over the next year, can help PR professionals attract media attention. They can also craft stories based on the changes in their business strategies due to the unusual disruptions in the investment plans of the high tech organisations.

The article suggests public relation executives can pitch their press stories by highlighting the main skillsets the company needs because of the pandemic. Pitching stories on the growing demand for cybersecurity services and products due to the slowing demand for block-chain services and products can interest tech journalists.

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[4 minute read]

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