Providing personalised digital experiences on e-commerce platforms can drive sales.
This piece recommends creating compelling digital experiences as most people are shopping online now and are likely to continue, due to COVID-19. Analyse the speed of the websites, its mobile readiness, and conduct a competitor analysis to provide the best digital experiences.
Performing a conversion rate optimisation audit can help create better CTAs, categorise, and present products based on consumers’ experiences and improve conversions. Design an SEO strategy including technical, local and on-page SEO to improve digital shopping experiences.
Marketers should focus on diversifying content types with blogs, videos, and user-generated content to engage consumers and increase the on-site time. Brands must have a presence on social media platforms to deliver a strategic multi-channel experience. Leverage Facebook Messenger to provide in-app purchasing.
[12 minute read]