New Ideas in Marketing
Essential news for marketers, summarised by YouGov

LinkedIn’s latest “State of Sales” report surveyed buyers and sellers to discover key market trends and shifts.

According to the report, amid the pandemic, 77% of buyers and sellers in the US are holding more virtual meetings. 44% of participants have witnessed decreased responsiveness to outreach. The same percentage of participants have reported customers’ sales cycles increasing.

Customer satisfaction (43%) and customer retention (40%) were the top metrics identified by respondents to measure sales performances. However, when it came to using data to improve the sales process, 56% use it to prospect consumers and 49% leverage it to target industries.

Trustworthiness (47%), responsiveness (44%), and proficiency in the field (40%) were ranked as top qualities valued in a salesperson. Prospects also expect salespeople to clearly understand their business needs, understand their roles as decision-makers, and more.

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