New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Facebook and Small Business Roundtable surveyed 86,000 small business owners and 9,000 personal businesses at the beginning of the pandemic.

The research revealed that 31% of owners and managers of small businesses aren’t currently operating. Closures for personal businesses are 52%. Further, 28% of small and medium-sized businesses (SMBs) believe cash flow will be a major challenge over the next few months.

For 20% of SMBs, lack of demand for their products and services would be a challenge. Employees of SMBs reported not having paid sick leaves (74%) and paid time off (70%). 47% of SMB owners struggled to balance running a business and taking care of their household.

However, 51% of the SMBs increased online interactions with clients and 36% remained operational while selling online. Also 57% of SMBs were “optimistic” or “extremely optimistic” about their businesses.

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[3 minute read]

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