Spending on luxury fashion products online has globally increased by 57% year-on-year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 21, 2020, 1:43 PM UTC

More people are now downloading apps that allow them to try on clothes digitally, as compared to March.

This piece states the online order volumes and referrals for fashion brands have increased now, in comparison with March when the pandemic hit the UK and other major markets. The worldwide spending on luxury fashion items online went up by 57% year-on-year.

Consumers are purchasing more loungewear to make their home stays more comfortable during the lockdown. The online order volumes and referrals for both women’s and men’s fashion brands have increased by 49% and 42%, respectively.

With people having more time to shop online and share thoughts with friends, ecommerce can capitalise on it with value-added referral programmes. The author further anticipates that fashion sales and referrals will continue to increase as both organisations and consumers adapt to this new normal.

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