Take cues from trade guidelines while communicating restaurant reopening guidelines

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 21, 2020, 2:38 AM UTC

Brands should avoid using jargon and communicate reopening rules as clearly as possible.

As pandemic restrictions gradually lift, restaurants that are reopening should have a clear communications strategy in place to encourage health and hygiene practices among employees and patrons. To restore confidence, PR pros should address all safety questions regarding reopening restaurants, implementing social distancing and safety gear rules to be followed by consumers.

Follow guidelines prepared by national organisations like the National Restaurant Association and CDC while communicating critical reopening procedure. Informing patrons of critical reopening guidelines can help put them at ease regarding dining out.

However, restaurants are advised not to overburden consumers with lengthy and dramatic over-communication. Companies like Restaurants Brands International (RBI), holding company of Burger King and Popeyes and Tim Hortons, leveraged press releases and online newsrooms to communicate safety changes in their organisations.

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