Alcohol sales and social commerce is trending upwards in the US, during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 22, 2020, 2:04 AM UTC

Businesses must utilise this time to engage and convert an online captive audience.

While necessities like sanitisers and disinfectants are understandably in demand amid the pandemic, products such as alcoholic beverages are also trending among consumers. Online sales of alcohol have improved 243%. The sales increased by 55% in late March.

Further, brands that are leveraging social commerce and combining e-commerce and social media marketing activities are now preferred among consumers. Leveraging user-generated content and hashtags is driving sales on e-commerce sites.

CLUSE uses social media feeds as a retail store display to provide consumers with a preview of its offerings. Nikki Baird, vice president of retail innovation at Aptos says, “The pandemic has revealed that omnichannel is a necessity”.

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