A PubMatic report observes consumer behaviour shifts towards mobile, amid COVID-19.
Mobile ad spends dropped 15% post- COVID-19 impact, compared to 25% for desktop. Further, the total share of global ad spend on mobile reached 51% by the end of Q1 2020, compared to 48% in the beginning of March, before the onset of the global pandemic.
Mobile in-app private marketplace (PMP) volume recorded a 65% growth in ad spend, while for desktops the volume declined by 20%. The in-app volume in the open market dropped by 15%. Americas, EMEA and APAC markets saw in-app PMP spending go up to +99%, +96% and +167% respectively.
Mobile video ad spend dropped 27%, compared to display which saw a 12% decline. However, the global mobile share of video ad spend remained constant at 49% in Q1 of 2020.
[2 minute read]