CMOs are rerouting event budgets to developing long-form content amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2020, 3:56 AM UTC

eBooks can be cited as an example of long-form content.

This article takes a look at everything that has changed for chief marketing officers (CMOs) over the last couple of years. Back then, CMOs were working at implementing and perfecting account-based marketing. Now, especially amid the pandemic, marketers have increased their focus on it and are tightening their target account lists and market focus.

Where earlier CMOs were trying to find a balance between marketing creativity and marketing metrics, they are now focusing more on marketing creativity over conversions. Previously, CMOs were focusing on budgeting and planning for the upcoming year.

Given the pandemic, CMOs are planning more for the present. Budgets that would have earlier been for events are being diverted to long-form content development. Additionally, they’re also working towards implementing agile marketing across the team.   

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