Simplify checkout process, offer free delivery to boost ecommerce conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2020, 8:21 AM UTC

Businesses must also offer multiple payment methods.

This article makes recommendations on how businesses can improve their ecommerce conversion rates. One suggestion made is to increase page load speeds. Companies could opt for an image compressor to weed out unnecessarily large files and code from a site.

Brands must simplify the website’s design and optimise the site for mobile devices. This could not only improve conversion rates but also the average order value. Businesses must simplify the checkout process by eliminating any non-essential fields.

Companies could also consider offering free shipping. The author notes that increasing the price of products to cover shipping costs is another option. However, if customers are being charged extra shipping charges, then faster delivery must be ensured.

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[13 minute read]