Marketers should use similar colour filters across all Instagram posts to create consistent content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 27, 2020, 2:36 PM UTC

They should also avoid adding watermarks or logos in their Instagram posts.

This piece suggests creative hacks that businesses can implement in their Instagram content to enhance engagement. Marketers should use similar filters in all their Instagram posts to maintain consistency across the colour spectrum and create well-branded content.

Brands can use text overlays on their Instagram images to provide better context to their audiences. Marketers should further ensure the first sentence of their caption is strong enough to grab viewers’ immediate attention. They can also use capital letters, and add emojis and hashtags in their captions to draw user attention.

Businesses can show live subjects in their posts, like a person holding their product, to add a human element in their creatives. They can also incorporate animals in their branded Instagram images to show up the lively element and boost engagement rates.

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