Develop a blogging outreach program to reach out to appropriate publishers for guest blogging

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 28, 2020, 11:43 AM UTC

Brands must select relevant topics that serve their business goals and are helpful for readers.

This article suggests guest blogging techniques companies can leverage to establish themselves as industry leaders and grow the brand. Setting attainable and quantifiable goals like optimising SEO performance can help create a successful guest blogging program.

Creating a blogging outreach program allows reaching out to appropriate publishers and pitch them with guest posting ideas. To discover and pitch for guest blogging opportunities related to the brand’s expertise, research websites that accept guest posts, and analyse competitors’ backlinks.

Marketers must ensure their guest blog is SEO optimised, contains original images, links to other published guest posts, and more. Use tools like Ahrefs to track and evaluate details like backlinks, referring domains, and organic traffic performance of the blog.

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