Using opt-in auto-responder emails helps brands remain fresh in potential consumers’ mind

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 28, 2020, 9:06 AM UTC

Placing calls-to-action (CTAs) above the main body of the email can improve conversion opportunities.

This article suggests email-marketing practices brands can employ to improve conversions and sales for their campaigns. Rather than sending emails to purchased contact lists, set up email capture on the website and social media platforms to gather details of people that are genuinely interested in a brand's offerings.

Marketers should use opt-in auto-responder emails for their subscribers to remind them of the brand and maintain relevancy in the mind of potential consumers. Craft personalised email messages using the recipient’s name.

Businesses must be personable through emails, avoid corny sales pitches and avoid appearing like a phishing scam. Mentioning CTAs at least three times throughout the email is recommended to motivate recipients to take desired steps and improve conversions.

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