Brick-and-mortar shops need to be highly adaptive to make the shift to ecommerce

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 29, 2020, 6:54 PM UTC

The pandemic has made the importance of ecommerce functionality evident.

Brick and mortar stores need to pivot quickly to online shopping to improve their bottom line during the pandemic. While there is a bunch of logistics involved, stores need to get a basic website running up as quickly as possible.

They can use websites like Shopify to set up a user-friendly website in a few hours and use basic pictures of their products until professional ones can be arranged down the line. They can also list their products on Amazon, which already has an infrastructure in place for shipping and logistics.

Small businesses can also take advantage of the existing delivery infrastructure of companies like UPS and FedEx. However, given the delayed shipping schedules companies should keep their customers apprised of any potential delays in deliveries.  

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