Leverage Instagram’s swipe up feature in Stories to promote products and improve conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 29, 2020, 1:44 AM UTC

Instagram insights can help marketers track their Story swipe ups.

This article suggests ways for brands to leverage Instagram’s swipe up feature in Stories to enhance clicks and conversions. Firstly, to add the swipe up feature on Stories, brands must have a business profile and over 10,000 followers or a verified account.

They can use the swipe up feature to display stunning photographs of products and link them directly to their ecommerce page. Create graphics of recent blog posts and share it on Stories along with the swipe up feature to improve website traffic and gain social traction for the content.

Other content to promote using the swipe up feature could be landing pages, virtual events, videos, and more. Including a call to action, adding GIF/arrows and posting often is suggested to increase swipes that drive conversions.

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