Brands should leverage popular industry-specific hashtags to increase visibility on social channels

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 01, 2020, 5:23 PM UTC

Marketers should be aware of the hashtag limits that each social media platform has in place.

This piece suggests hashtag strategies that brands can implement in their social media efforts to increase brand visibility. Marketers should identify and use the most popular and industry-specific hashtags that their followers and consumers frequently use in their searches.

Businesses can create branded hashtags that include their brand names or slogans, among others to build their online presence. Using branded hashtags in social media posts can help marketers create their own SEO snippets on social media and make themselves unique and more visible to the users.

Brands can also ask customers to tag them and use their branded hashtags to make locating user-generated content (UGC) easier. It can also give more exposure to businesses’ products and services and help them practice social listening.

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