Majority of FTSE250 CEOs do not understand the value of reputation management in their companies

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June 01, 2020, 3:45 PM UTC

Cayhill Partners has published a report on the importance of corporate reputation management in FTSE250 constituents.

73% of FTSE250 companies CEOs do not acknowledge the importance of corporate reputation management in their organisations, according to corporate communications directors. Many CEOs focus only on managing the tangible assets on their balance sheets and ignoring the constituent parts of corporate reputation.

With managing reputation becoming more difficult, nearly half of FTSE250 companies said they outsource work to PR consultancies. Many companies also consider investor sentiment as a substitute for reputation. 68% of organisations employ in-house investor relation capabilities.

The study also reported angst among some FTSE250 communication leaders about their CEOs not understanding the value of their roles. This piece advocates that C-suite should pay attention to the factors and people that drive their corporate reputation.

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