Marketers should personalise their outreach emails for influencers to enhance open rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 01, 2020, 6:47 PM UTC

Studies suggest personalised emails with recipient’s first name in the subject line have higher open rates.

This piece recommends marketers should know their influencers and identify whether an influencer is right for their campaign. Businesses should then send them a personalised email to improve the chances of their influencer opening the email. With almost half of consumers depending on influencer recommendation to make a purchase, brands must collaborate with the right influencer.

Marketers should restrict their subject lines within three to five words to enhance the email opening rate. Companies should also keep their email messages short and to the point.

Formatting the email while utilising the white space and creating a visual hierarchy can further give the email a professional appearance. Several studies have recommended sending emails on Tuesdays to maximise the open rates.

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