Full website redesigns are more disruptive and expensive than facelifts.
This article advises brands to evaluate their website’s functionality, design, content needs, and budgets before undertaking a website redesign or facelift project. Brands must consider the website needs of each department and the redesign’s impact on team performances.
While a website facelift could change visual appearances like aesthetics and design, a redesign could help brands completely change the functionality of the site. Refreshing the website content with visual appearance and creating new written and video content can help brands provide a facelift.
Businesses with backend control can opt for website facelifts and brands looking to make functional and structural changes on their websites must choose a complete redesign. Brands should deliberate factors like budget, backend control, and video and content production for redesigns.
[5 minute read]