Retailers in the UK must adopt e-commerce and adhere to safety standards as stores reopen

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 02, 2020, 7:38 AM UTC

Accelerated adoption of e-commerce can help brands adapt to consumers' digital shopping behaviour.

With industry in the UK re-opening, retailers must be better prepared to manage risks. They must adopt e-commerce to accommodate the shift in customer behaviour. Where UK retail sales dropped 18.1% in April compared to March, online grocery spending increased 9.3% in April.

To reinstate consumer confidence to return to stores, retailers must implement necessary safety measures to become “Covid-19 secure”. Ensuring additional cleanliness and sanitation processes, allowing limited entry, and creating partitions at checkout are some of the measures retailers can implement.

However, with digital shopping gaining support among consumers, non-essential retailers must accelerate their digital transformations. While stores may not be able to re-create pre-coronavirus retail experience, solutions like virtual consultations and digital content can help retailers mitigate losses.

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