Leveraging user-generated content can be an effective alternative to high-budget video productions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 03, 2020, 4:02 PM UTC

Marketers should ensure their videos are authentic and stable in order to attract viewer attention.

This piece recommends ways businesses can use video to capture audience attention. Sharing UGC can help brands portray authenticity and credibility during this crisis. Though UGC can be relevant and timely, it can lack stability, light and sound due to a lack of experience.

Marketers should thus try to maintain stability in all their footage, and ensure that the videos are properly lighted and sound is audible. They can also put out video capsules of daily briefings from the senior management to keep clients and internal teams informed about the ongoing changes during the uncertainty.

Marketers can also share pre-recorded videos with animated intros and outros to stand out. But, every branded content should be in compliance with the brand regulations, look authentic, ensure continuity and be relevant to the current situation.

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