Real-time listening and monitoring can help identify false or misleading information

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 03, 2020, 1:30 AM UTC

Code of ethics and a commitment to transparency must be established.

This article shares useful tips to protect the public and consumers against misinformation, disinformation and malinformation. The author calls for real-time listening and monitoring to identify false or misleading information.

Organisations must use their voice to suggest to people to “take five” before sharing information on social media without establishing its credibility. Businesses could collaborate with trusted third parties, community relations efforts, and thought-leadership programs to work on credibility and increase resilience during crisis.

Messaging being created must incorporate stories and visuals and be clear, consistent and concise. Avoid “voids of information” or highlighting false claims. When needed, activate and support recognised media literacy programs to provide a less fertile environment for disinformation campaigns.

Read the original article

[3 minute read]