Brands should create content for gaming platforms to reach the younger demographics

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2020, 3:11 PM UTC

An overwhelming majority of people under-25 are gamers.

With almost half of the top earners on YouTube being gamers and most young people involved in gaming, marketers should create content to address their needs. A cited report revealed that for many young people, video games are more compelling than traditional sports.

This piece recommends marketers should explore gaming platforms like Amazon-owned Twitch and gaming-related content on YouTube. These platforms allow traditional type adverts as well as cross-promotional and influencer marketing opportunities. Marketers should capitalise on this opportunity to engage with younger consumers.

The author posits that businesses should first ensure their target audience spends enough time on the platform they are planning to leverage. Bespoke content that naturally fits the specific platform should be deployed to appeal to the audience.

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