Create communication plans across consumer journey to effectively source leads online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2020, 3:08 AM UTC

Having implied consent from contacts helps brands in contacting potential leads.

This article suggests how brands can move from offline to online lead generation marketing strategies. Ensure websites are technologically updated, mobile-friendly, and focused on building leads. Features like webinars, ebooks, and checklists on the website can help brands improve leads.

Creating an online communication plan with emails and videos helps generate leads. Addressing clients via webinars and sending personal emails (when relevant) is recommended to communicate with consumers. Companies should regularly update databases to source contact information from potential leads.

Marketers can lead consumers into their online funnel via resources like downloadable ebooks, guides on social media, live sessions, and more. Educating audiences on relevant information through SMS reminders and other online channels can also help brands effectively communicate with leads.

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