Fine-tune and plan digital PR campaigns using data analysis and insights tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2020, 11:22 AM UTC

Digital PR campaigns can help brands gain high-quality backlinks and rank higher in the search results.

This article suggests marketers create digital PR campaigns to connect with bloggers, influencers, and other stakeholders while enhancing online brand exposure. Brands can create successful digital PR campaigns by selecting the right data partners and analysis tools like Smartboost for fine-tuning and planning the campaigns.

To connect with industry players, experts, bloggers and influencers, brands must focus on building genuine relationships through their digital PR campaigns. While paid placements can help brands gain traction for their digital PR campaigns, they are not sustainable in the long-term.

Brands should also focus their digital PR campaigns around targeting the audiences, as they are the ones who would drive conversions. Creating valuable content for the target audience can help marketers build a strong brand presence.

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