Video messaging’s importance extends beyond nurturing and building relationships with prospects 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 05, 2020, 3:36 PM UTC

Personalised messages can also deliver messages to channel resellers, existing customers and internal teams.

This piece argues businesses can use personalised video messaging to build relationships with audiences apart from prospects. One crucial role that can effectively leverage video messaging is that of channel managers. Since they cannot visit clients in person during the pandemic, videos can help them gain their channel partners’ attention, giving them a competitive edge.

Account managers can also use video sales messages to build a relationship with multiple people inside their clients’ organisations at the same time. Recording a video message for all those people is a timesaving alternative to arranging individual video calls.

Sales leaders can leverage video messages to communicate with their remote sales teams about upcoming plans and strategies. They can also boost their teams’ morale and keep them motivated during challenging times.

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[7 minute read]