Amid COVID-19, repurpose content to create cost-effective multi-channel campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 08, 2020, 4:32 AM UTC

Delivering personalised experiences can help marketers reinforce client relationships and ensure longevity.

This piece suggests how brands can retain and acquire consumers while creating new revenue streams despite the pandemic. Encouraging employees to share the company’s vision and understanding its importance empowers them to spot revenue-generating opportunities across the client base.

With budget constraints, exhibitions, and conferences cancelled, redistribute content across digital sessions like webinars to create an effective multi-channel campaign. Build campaigns around new creative problem-solving ideas to address consumer problems amid the pandemic.

Creating marketing campaigns with a creative mind-set can further help brands demonstrate to clients their capability to resolve problems and deliver personalised experiences. Speaking to clients and understanding the impact of COVID-19 on them can help brands pitch agile and creative ideas not considered before.

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