PR companies will focus their budgets on digital to remain functional during COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 08, 2020, 11:15 AM UTC

A combination of content marketing blogs and social media posts will help brands cost-effectively promote digitally.

This article outlines emerging PR trends amid the pandemic that brands can leverage to reach prospects. Press strategies will become focused on sourcing more content, quotes, highlights, and more from websites and online platforms rather than interviews.

As brands look for cost-effective ways to promote themselves, the outbound sales budgets could be redirected towards digital. Companies must adapt and invest in emerging content platforms like Prezi to find new ways of engaging their network.

Leverage sites like Muck Rack to connect with reporters and writers, and share any write-ups on social media along with adding it to the email signature. Tools like Google Calendar and Zoom can help brands manage their virtual time efficiently.

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