64% of media and ad executives think virtual events are a new way to meet prospects, generate leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 09, 2020, 10:58 AM UTC

614 Group recently surveyed 343 executives from advertising agencies, marketers, publishers, ad tech, and other related disciplines.

As COVID-19 restrictions begin to ease, 64% of executives from across those surveyed think virtual events help in meeting new prospects and generate leads, as per the report. Further, 51% of marketing professionals expect live gatherings to retain their virtual elements post the pandemic.

56% respondents find that live events provide an opportunity to spend quality time with clients. 44% of them as an opportunity to spend “social time with peers”. However, 59% anticipate tailored virtual events with defined groups of experts and specialists to emerge.

Global virtual events with live video feeds are predicted to emerge by 62% of the marketers. 27% of marketers believe in-person event attendance won’t likely go back to pre-pandemic-levels.

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