Brands should implement the always-on strategy in their content marketing efforts to increase ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 09, 2020, 2:00 PM UTC

This data-driven strategy can also help brands deliver personalised content to their customers as per their needs.

This piece suggests businesses should implement the always-on strategy in their content marketing efforts to avoid failures and increase ROI. An always-on approach can help brands create real-time content by keeping track of breaking news and new industry innovations.

To deliver always on-solutions, marketers can leverage data to test each piece of their content and identify their best-performing pieces. Businesses should then repurpose their poorly performing or outdated content to align with customers’ needs.

Brands can use analytic tools to gather useful information on customers, like their online behaviour, to create content that can better solve their problems. Analytics platforms can also help marketers identify most-searched-for keywords, which subsequently can help increase the content’s relevance for the audience.

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