Brands should reward existing customers for engaging with their social channels to build loyalty

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2020, 5:02 PM UTC

Incentives can help businesses reach a wider audience through more trusted and reliable sources.

This piece suggests ways for businesses to leverage social media for improving customer loyalty and strengthening the emotional connection with customers. Brands can reward existing customers in different forms, like giving discount coupons in exchange for engaging with their social media accounts to build loyalty.

Companies can turn existing customers into brand advocates by offering them experiential rewards for showing continuous loyalty towards their businesses. Marketers can give their loyal customers exclusive access to the experiences that they might not otherwise be able to have.

Businesses can also embrace gamification on social channels to allow users to compete with each other, increasing engagement in the process. Media companies that have gamified their marketing campaigns have seen online customer interactions increase by 30-40%.

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