Businesses in Europe are transitioning towards digital commerce to attract consumers amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2020, 1:35 AM UTC

20% of micro-businesses in the UK have set themselves up with an online presence for the first time to survive the pandemic.

With COVID-19 affecting businesses across Europe, many are looking towards digital platforms and are building an online presence to survive the crisis. Brands and retailers are leveraging social media and creating new websites to engage potential consumers.

Building a digital presence can help businesses find new consumers in wider markets amid the lockdowns, especially with borders being closed. Businesses must understand data and create online strategies to identify and target consumers on digital platforms.

Companies could position themselves directly in front of consumers via searchable keyword content to build an online organic presence. The author contends survival of businesses depends on their ability to transit into the digital markets and sell to consumers across the world.

Read the original article

[5 minute read]