Conduct keyword, location, and KPI research to launch effective paid search campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2020, 8:07 AM UTC

Reach out to consumers across all social media and search platforms to maximise pay-per-click (PPC) efforts.

This piece suggests PPC strategies brands can use to improve conversions from paid traffic sources like display ads. Brands must create a detailed roadmap built on KPIs, audiences, and marketing messages for PPC campaigns to enhance impressions and click-through-rate.

Research keywords, locations, and KPIs using tools to allocate appropriate budgets for PPC campaigns. Marketers must create compelling ad copies with targeted headlines and triggering descriptions to inform target audiences about products or services.

Creating a landing page with proper title, content, visuals and CTAs relevant to the ad copies can help brands match visitor’s search intent and drive conversions. Automate PPC campaigns using AI and machine learning technology to boost paid traffic, enhance bids for advertising, analyse competitors, and more.

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