Marketers could use vertical videos, live videos to improve engagement rates on Facebook

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2020, 1:51 AM UTC

Video marketing on Facebook is seeing a steady increase.

This article highlights that video content on Facebook is known to consistently outperform text and image posts. Videos also make it easier for people to connect and engage. Brands must be mindful that 15% of all content on Facebook is video.

Marketers must ensure that video descriptions of over 300 characters can improve a video’s engagement rate by 0.39%, on average. Brands seeking increased engagement rates must create videos ranging between two to five minutes.  

Further, live videos that run over an hour can improve engagement by 0.19% to 0.86%. Additionally, brands creating vertical videos can look to improved engagement rates ranging between 0.10% and 0.17%.  

Read the original article

[2 minute read]