Only 9% of American consumers would want to go out on the first day of lockdown lifting

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2020, 1:11 PM UTC

A study by OBERLAND in partnership with the Guardian US and Suzy reveals behavioural shifts among consumers and its impact on businesses.

The report states brands must reconsider business strategies as safety measures like social distancing have redefined the “new normal” for consumers. Of those surveyed, only 9% of consumers would feel comfortable going out within the first day of restrictions being lifted.

However, 57% would go out within the first month, while 79% would go within three months post-lockdowns. When asked about travelling 57% said they would travel within three months.

Giving price breaks to average consumers and not taking advantage of the pandemic were the preferred brand actions wanted by 49% and 48% of consumers. Further, 50% of consumers reported changing brands for some or all of their needs during the COVID-19.

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