Posting standalone graphics in the tweets can help brands provide quick information to the audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 10, 2020, 11:40 AM UTC

Research found tweeting standalone graphics with a quote can help brands increase retweets by 19%.

Marketers can extract small pieces of information from their blog posts to put in their standalone graphics. Retweets can also be given a push by using images, with a short summary of the text, in the tweet.

Brands can also talk about influential names in their industries or tag an industry leader in their tweets to gain traction. It can help them build relationships with big names in their industries and be noticed by more people, especially the leaders’ audiences.

Businesses can also pin their popular tweets with an eye-catchy image to make their content more visible on Twitter. Pinned tweets remain at the top of the profile that act as free advertisements for brands’ content.

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