Consistency in marketing and advertising efforts is key to achieving desired results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 11, 2020, 1:16 AM UTC

The products or services being provided should exceed customer expectations.

This article makes suggestions on how businesses can simplify their marketing approach and improve performance. Marketers must look to understand their current and potential customers through focus groups, interviews, questionnaires and more.

To understand customer attitudes and behaviours, leverage social media. Businesses must be aware of their niche and ensure that their marketing efforts fit the product and market. They must be mindful that not every tactic works for every business and every market.

Companies can create strategies to create and share content that supports SEO to be able to market products effectively. Adopt a consistent instead of an “on-off approach” to marketing to achieve desired results.

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